Broadcasting the 2023 Women’s World Cup: A Chance To Make a Difference

by Jean-Baptiste Guegan | Why should we buy the rights to the next FIFA World Cup? The Cup will take place from July 20 to August 20 in Australia and New Zealand. A unique opportunity to "bring women’s soccer to the forefront and show that it is just as important as men’s football", as FIFA General Secretary Fatma Samoura recently put it. And yet, not everyone will be able to see it. Even today, some broadcasters are unable or unwilling to finance the rights to broadcast the event, thus depriving millions of spectators of the event. France, Italy, Germany and the United Kingdom, all historic footballing hotspots, are among the absentees.

As the World Goes Meta, Will Sporting Events Follow?

In this article, Simon Chadwick (SKEMA Business School) & Rauf Mammadov (PwC) aim to explore the prospect of the metaverse platform in the sporting arena, arguing that although the market size of the metaverse is predicted to grow exponentially over the next few years, effective adoption, and utilization of metaverse platforms for sporting events will require addressing unique challenges.

Sport in Europe Faces Governance Challenges As the Growth of Multipolarism Confronts It

By Simon Chadwick | Global sport is changing. Organised around the Global North since it originated, international sport governance is increasingly influenced by countries of the Global South. Europe, once at its centre, saw its hegemonic position challenged first by North American hyper-commercialisation of sports, and now today, by the strength of the Global South’s geopolitical aspirations. How can European sport overcome these challenges?

CSR and governance: the importance of implementing self-regulation

The governance landscape has changed in recent years, due in particular to the influence of new corporate social responsibility (CSR) standards that have emerged. These two concepts, governance and CSR, now appear to be inextricably linked and are part of a new reality in business management.

Metaverse: Bubble 3.0 or the Future of the Internet?

by David Fayon | The metaverse has been getting a lot of press coverage since the Facebook company changed its name to Meta a year ago. While nascent solutions were already available, such as Second Life, a 3D virtual world launched in 2005 when the term Web 2.0 appeared, virtual reality headsets, NFTs, blockchain technology, and faster internet speeds have reignited interest in the metaverse. But between fantasies, a new eldorado for brands and reality, what is the truth of the meta?

Brexit, the Primary Trigger for the UK’s Economic Woes

With inflation close to 10% and growth slowing, the British economy is dangerously close to recession. But the recent health crisis and Russia's invasion of Ukraine are only multipliers of economic damages already produced by Brexit. The lack of coherence in the policy mix implemented by Liz Truss' government and the lack of credibility of the stimulus plan are sending negative signals the markets. How can the UK government respond to record inflation, slowing growth, low business investment and the depreciation of the pound?

Saints, Symbols and Soccer – What’s Acceptable and Who Decides?

The last 30 years have been characterised by unprecedented changes, amongst them globalisation and digitalisation. In sports, this means that international competitions are increasingly held in countries that hitherto haven’t played hosts, which brings unfamiliar values, norms, and conventions to their staging. In these circumstances, seemingly innocent symbols and signs can become ideologically, politically and socio-culturally charged, challenging many of us either to confront what offends us or to modify our views of what we think is acceptable.