In this video, Margherita PAGANI, Director of SKEMA Research Center for Artificial Intelligence, Associate Dean of SKEMA AI School for Business and Full Professor in Digital and Artificial Intelligence in Marketing, and Claude REVEL, Director of SKEMA Publika, discuss metaverses and answer a number of questions : What is the future of metaverses? Do they need to be regulated? If yes, at which level of intervention? Should there be international standards, professional standards? Who should dictate them? Do States need to intervene, or should they let companies voluntarily self-regulate?

In this video, Jean-Philippe Courtois, Executive Vice President and President of National Transformation Partnerships at Microsoft and President of SKEMA Business School and Claude Revel, Director of the think tank SKEMA Publika discuss corporate sustainability in light of the new EU non-financial reporting directive. They also discuss how innovative digital tools, using AI and Cloud technologies can help companies measure their ESG impact, and best meet the demands of legislators.

by Jean-Baptiste Guegan | Why should we buy the rights to the next FIFA World Cup? The Cup will take place from July 20 to August 20 in Australia and New Zealand. A unique opportunity to "bring women’s soccer to the forefront and show that it is just as important as men’s football", as FIFA General Secretary Fatma Samoura recently put it. And yet, not everyone will be able to see it. Even today, some broadcasters are unable or unwilling to finance the rights to broadcast the event, thus depriving millions of spectators of the event. France, Italy, Germany and the United Kingdom, all historic footballing hotspots, are among the absentees.

"The Geopolitical Economy of Sport: Power, Politics, Money and the State" gathers 44 contributors from around the world. With this book, Simon Chadwick aims to define and explore the geopolitical economy of sport, focusing on States and their relation to elite sport.

In this article, Simon Chadwick (SKEMA Business School) & Rauf Mammadov (PwC) aim to explore the prospect of the metaverse platform in the sporting arena, arguing that although the market size of the metaverse is predicted to grow exponentially over the next few years, effective adoption, and utilization of metaverse platforms for sporting events will require addressing unique challenges.

By Simon Chadwick | Global sport is changing. Organised around the Global North since it originated, international sport governance is increasingly influenced by countries of the Global South. Europe, once at its centre, saw its hegemonic position challenged first by North American hyper-commercialisation of sports, and now today, by the strength of the Global South’s geopolitical aspirations. How can European sport overcome these challenges?

The governance landscape has changed in recent years, due in particular to the influence of new corporate social responsibility (CSR) standards that have emerged. These two concepts, governance and CSR, now appear to be inextricably linked and are part of a new reality in business management.

Ahead of the 2022 World Cup, Simon Chadwick, professor of Sport and Geopolitical Economy at SKEMA Business School, discusses the reasons why the hosting of global sport events is a question of geopolitical survival for Qatar. He also delves into the preparedness of the country to welcome the estimated 1.5 million visitors and the security threats that could arise during the tournament. Finally, he examines the long-term possible impacts for the Qatari population, notably in terms of national identity building and social cohesion.

International relations: does economics contribute to peace? With international tensions running high, Claude Revel argues in her Preface for “La Revue Diplomatique” that this is by no means a given. She calls for a return to politics and diplomacy to create a more peaceful world.