by Diane de Saint-Affrique | NGOs have made the following observation: companies often see their due diligence plan as a communication plan rather than a strategic development tool designed to map and prevent risks and to implement a strategy tailored to CSR issues. NGOs want companies to change their attitude and genuinely comply with the obligation of monitoring the entire value chain, which implies mobilising all the stakeholders, disseminating information transparently, introducing precise indicators and significantly changing the corporate culture.

In this video, Margherita PAGANI, Director of SKEMA Research Center for Artificial Intelligence, Associate Dean of SKEMA AI School for Business and Full Professor in Digital and Artificial Intelligence in Marketing, and Claude REVEL, Director of SKEMA Publika, discuss metaverses and answer a number of questions : What is the future of metaverses? Do they need to be regulated? If yes, at which level of intervention? Should there be international standards, professional standards? Who should dictate them? Do States need to intervene, or should they let companies voluntarily self-regulate?

With the Rugby World Cup 2023 and the Paris 2024 Olympic Games just around the corner, sport is a daily feature in the media, in political and economy columns, and in conversations with family and friends. Everyone agrees on the importance of promoting sport for all and on the benefits of sport for young people, particularly in terms of improving health, developing autonomy, improving employability, and teaching values. But what do we know about what the younger generation think of it? After all, they are the ones who are going to be discovering it and participating in it (or not). This is a complex subject, as sport is so multidimensional and multifaceted. In this context, and in keeping with the general aims of SKEMA Publika, we wished to conduct a comprehensive study focusing on sport, so as to identify, based on the expectations expressed by the young people of a number of countries, the major evolutions which are likely but also necessary over a ten-year period, while taking into account the national and international policies currently in place, then put forward some recommendations for national and international policy-makers. To do this, we listened to online discussions on Twitter and analysed 7.6 million tweets posted by 670,000 young people aged 18 to 24. We also conducted interviews and surveys with 100 students of 18 different nationalities, with different sports levels.

by Diane de Saint-Affrique | At a time when the European Commission is addressing the issue of due diligence, and given the crucial impact of this reform on European companies and the continuation of various international commercial exchanges, the think tank SKEMA PUBLIKA considered it vital to carry out an in-depth study with the main stakeholders – non-governmental organisations (NGOs) and companies affected by the regulation – to get their feedback on the application of France’s 2017 Duty of Vigilance Act and its impact in economic and commercial terms, and find out their views on this new EU draft directive.

In a globalised world undergoing major changes, influences in higher education are at the heart of the challenges ahead. They will have a significant impact on shaping the minds of future managers. In this context, higher education is more vital than ever in meeting the challenges of the future (climate change, sovereignty and influence, technological advances, global trade, etc.). Future managers must be well trained if they are to implement appropriate solutions.

by Amaury Goguel China’s unprecedented successes – 9% annual GDP growth since 1978, 800 million people lifted out of poverty, the world’s highest GDP in real terms and second highest in nominal terms – are the result of economic governance that has been acknowledged by analysts and financial strategists. And yet, over the last ten years, behind these positive results have developed major imbalances which the government’s interventionist approach will have to tackle.

In this video, Jean-Philippe Courtois, Executive Vice President and President of National Transformation Partnerships at Microsoft and President of SKEMA Business School and Claude Revel, Director of the think tank SKEMA Publika discuss corporate sustainability in light of the new EU non-financial reporting directive. They also discuss how innovative digital tools, using AI and Cloud technologies can help companies measure their ESG impact, and best meet the demands of legislators.

by Jean-Baptiste Guegan | Why should we buy the rights to the next FIFA World Cup? The Cup will take place from July 20 to August 20 in Australia and New Zealand. A unique opportunity to "bring women’s soccer to the forefront and show that it is just as important as men’s football", as FIFA General Secretary Fatma Samoura recently put it. And yet, not everyone will be able to see it. Even today, some broadcasters are unable or unwilling to finance the rights to broadcast the event, thus depriving millions of spectators of the event. France, Italy, Germany and the United Kingdom, all historic footballing hotspots, are among the absentees.

"The Geopolitical Economy of Sport: Power, Politics, Money and the State" gathers 44 contributors from around the world. With this book, Simon Chadwick aims to define and explore the geopolitical economy of sport, focusing on States and their relation to elite sport.