by Jean-Baptiste Guegan | Why should we buy the rights to the next FIFA World Cup? The Cup will take place from July 20 to August 20 in Australia and New Zealand. A unique opportunity to "bring women’s soccer to the forefront and show that it is just as important as men’s football", as FIFA General Secretary Fatma Samoura recently put it. And yet, not everyone will be able to see it. Even today, some broadcasters are unable or unwilling to finance the rights to broadcast the event, thus depriving millions of spectators of the event. France, Italy, Germany and the United Kingdom, all historic footballing hotspots, are among the absentees.

"The Geopolitical Economy of Sport: Power, Politics, Money and the State" gathers 44 contributors from around the world. With this book, Simon Chadwick aims to define and explore the geopolitical economy of sport, focusing on States and their relation to elite sport.

In this article, Simon Chadwick (SKEMA Business School) & Rauf Mammadov (PwC) aim to explore the prospect of the metaverse platform in the sporting arena, arguing that although the market size of the metaverse is predicted to grow exponentially over the next few years, effective adoption, and utilization of metaverse platforms for sporting events will require addressing unique challenges.

On March 21st, we organised a conference entitled “Law and power. Rules and norms at the heart of influence”. This is the first event in our cycle of meetings “At the heart of influences”. The speakers at the conference were: Frédéric MUNIER, Director of the School of Geopolitics at SKEMA Business School, Noëlle LENOIR, lawyer and former minister of European Affairs, and Claude REVEL, Director of Development at SKEMA PUBLIKA, former interministerial delegate for economic intelligence. The debate was moderated by Stéphane MARCHAND, editor in chief of Pour l'Éco.

By Simon Chadwick | Global sport is changing. Organised around the Global North since it originated, international sport governance is increasingly influenced by countries of the Global South. Europe, once at its centre, saw its hegemonic position challenged first by North American hyper-commercialisation of sports, and now today, by the strength of the Global South’s geopolitical aspirations. How can European sport overcome these challenges?

In this note, Claude Revel, expert in economic intelligence, offers a complete analysis of what influence is, how it is exercised, its actors and forms of intervention. She warns of its excesses and proposes strategies for counter-influence, all supported by concrete examples: sustainable development, legal systems, Chinese standards, etc.

by Diane de Saint-Affrique | At a time when the European Commission is addressing the issue of due diligence, and given the crucial impact of this reform on European companies and the continuation of various international commercial exchanges, the think tank SKEMA PUBLIKA considered it vital to carry out an in-depth study with the main stakeholders – non-governmental organisations (NGOs) and companies affected by the regulation – to get their feedback on the application of France’s 2017 Duty of Vigilance Act and its impact in economic and commercial terms, and find out their views on this new EU draft directive.

The different European regulations are compelling companies and organisations to adapt their governance to achieve the objectives of corporate social responsibility (CSR). The aim of the regulations is much broader, since they seek the implementation of a governance adapted to achieving all CSR objectives, hence the need for accurate and reliable measurement tools.

The governance landscape has changed in recent years, due in particular to the influence of new corporate social responsibility (CSR) standards that have emerged. These two concepts, governance and CSR, now appear to be inextricably linked and are part of a new reality in business management.