EMERGY - Emerging Societal Trends

The EMERGY collection aims at identifying and analysing early signs of profound changes within societies, assessing their possible influences and drawing recommendations for national and international policymakers. It draws on multidisciplinary contributions, strategic intelligence techniques and digital research.

Contributions in this collection

Saints, Symbols and Soccer – What’s Acceptable and Who Decides?

The last 30 years have been characterised by unprecedented changes, amongst them globalisation and digitalisation. In sports, this means that international competitions are increasingly held in countries that hitherto haven’t played hosts, which brings unfamiliar values, norms, and conventions to their staging. In these circumstances, seemingly innocent symbols and signs can become ideologically, politically and socio-culturally charged, challenging many of us either to confront what offends us or to modify our views of what we think is acceptable.

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Geopolitics Sport

[Debate] International Youth and the Corporate World: the Great Distrust ?

On May 20th 2022, SKEMA PUBLIKA, in partnership with UNIDO Brussels organised a conference entitled "International Youth at Work : Distrust of the Corporate World, Political Demands?". The conference highlighted some of the major concerns and demands that international youth have about the corporate world. The invited stakeholders (European Commission, companies, youth organizations) got to expose a useful variety of viewpoints and suggest some ways forward on this major issue.

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EYES: What Are the Political Preoccupations of Young Americans?

Corporate world, traditional media, social networks, security and artificial intelligence: what do young American think about such topics? This analysis gathers and delves deeper into the American data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African. The EYES 2021 report published in February 2022 sought to analyse the perceptions of 18- to 24-year-olds from the five countries in which SKEMA Business School operates, on five political issues prioritised by young people in that age group: traditional media and the press, social media, security, new technologies, and the world of work. The report is the fruit of qualitative interviews conducted with 36 SKEMA students, and of social listening carried out on Twitter between July 2020 and June 2021. The detailed methodology for this work is annexed to the EYES 2021 report.

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EYES: What Are the Political Preoccupations of Brazilian Youths?

This analysis gathers and delves deeper into the Brazilian data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds from the 5 countries in which SKEMA Business School operates. This work is the result of qualitative interviews conducted with Brazilian students and of a social listening carried out on Twitter between July 2020 and June 2021. We analysed more than 5.6 milllions tweets published by 318,725 Brazilians 18-24 year-olds, on 5 political issues prioritised by young people: traditional media and the press, social media, security, new technologies, and the world of work.

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EYES: What Are the Political Preoccupations of French Youths?

This analysis gathers and delves deeper into the French data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African.

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Youth at Work: Distrust of the Corporate World and Political Demands

The young generations have a negative view of the corporate world. This is one of the conclusions of our study entitled EYES 2021 (Emergy Youth Early Signs), which analysed the tweets posted between July 2020 and June 2021 by 18- to 24-year-olds from five countries: Brazil, China, France, South Africa, and the United States. We […]

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EYES REPORT : Thoughts of International Youths

Introduction The EYES or Emergy Youth Early Signs report sets out to capture the early stages of opinions and thoughts forming in international youths on five social issues initially prioritized by young people themselves : traditional media and the press, social media, security, new technologies and the world of work. Taking a global comparative approach, […]

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