EMERGY – Youths, Work, Sport

by Jean-Baptiste Guegan | Why should we buy the rights to the next FIFA World Cup? The Cup will take place from July 20 to August 20 in Australia and New Zealand. A unique opportunity to "bring women’s soccer to the forefront and show that it is just as important as men’s football", as FIFA General Secretary Fatma Samoura recently put it. And yet, not everyone will be able to see it. Even today, some broadcasters are unable or unwilling to finance the rights to broadcast the event, thus depriving millions of spectators of the event. France, Italy, Germany and the United Kingdom, all historic footballing hotspots, are among the absentees.

In this article, Simon Chadwick (SKEMA Business School) & Rauf Mammadov (PwC) aim to explore the prospect of the metaverse platform in the sporting arena, arguing that although the market size of the metaverse is predicted to grow exponentially over the next few years, effective adoption, and utilization of metaverse platforms for sporting events will require addressing unique challenges.

Indonesia is due to host next year’s FIFA men’s Under-23 World Cup and is in the running to host the 2023 AFC Asian Cup. Losing the right to stage one tournament and failing to gain the right to host another would damage its reputation.

The last 30 years have been characterised by unprecedented changes, amongst them globalisation and digitalisation. In sports, this means that international competitions are increasingly held in countries that hitherto haven’t played hosts, which brings unfamiliar values, norms, and conventions to their staging. In these circumstances, seemingly innocent symbols and signs can become ideologically, politically and socio-culturally charged, challenging many of us either to confront what offends us or to modify our views of what we think is acceptable.

On May 20th 2022, SKEMA PUBLIKA, in partnership with UNIDO Brussels organised a conference entitled "International Youth at Work : Distrust of the Corporate World, Political Demands?". The conference highlighted some of the major concerns and demands that international youth have about the corporate world. The invited stakeholders (European Commission, companies, youth organizations) got to expose a useful variety of viewpoints and suggest some ways forward on this major issue.

Corporate world, traditional media, social networks, security and artificial intelligence: what do young American think about such topics? This analysis gathers and delves deeper into the American data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African. The EYES 2021 report published in February 2022 sought to analyse the perceptions of 18- to 24-year-olds from the five countries in which SKEMA Business School operates, on five political issues prioritised by young people in that age group: traditional media and the press, social media, security, new technologies, and the world of work. The report is the fruit of qualitative interviews conducted with 36 SKEMA students, and of social listening carried out on Twitter between July 2020 and June 2021. The detailed methodology for this work is annexed to the EYES 2021 report.

This analysis gathers and delves deeper into the Brazilian data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds from the 5 countries in which SKEMA Business School operates. This work is the result of qualitative interviews conducted with Brazilian students and of a social listening carried out on Twitter between July 2020 and June 2021. We analysed more than 5.6 milllions tweets published by 318,725 Brazilians 18-24 year-olds, on 5 political issues prioritised by young people: traditional media and the press, social media, security, new technologies, and the world of work.

This analysis gathers and delves deeper into the French data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African.

The young generations have a negative view of the corporate world. This is one of the conclusions of our study entitled EYES 2021 (Emergy Youth Early Signs), which analysed the tweets posted between July 2020 and June 2021 by 18- to 24-year-olds from five countries: Brazil, China, France, South Africa, and the United States. We […]