On March 21st, we organised a conference entitled “Law and power. Rules and norms at the heart of influence”. This is the first event in our cycle of meetings “At the heart of influences”. The speakers at the conference were: Frédéric MUNIER, Director of the School of Geopolitics at SKEMA Business School, Noëlle LENOIR, lawyer and former minister of European Affairs, and Claude REVEL, Director of Development at SKEMA PUBLIKA, former interministerial delegate for economic intelligence. The debate was moderated by Stéphane MARCHAND, editor in chief of Pour l'Éco.

In this note, Claude Revel, expert in economic intelligence, offers a complete analysis of what influence is, how it is exercised, its actors and forms of intervention. She warns of its excesses and proposes strategies for counter-influence, all supported by concrete examples: sustainable development, legal systems, Chinese standards, etc.

The different European regulations are compelling companies and organisations to adapt their governance to achieve the objectives of corporate social responsibility (CSR). The aim of the regulations is much broader, since they seek the implementation of a governance adapted to achieving all CSR objectives, hence the need for accurate and reliable measurement tools.

by Claude REVEL | Between companies but also between States, harnessing AI has become an economic, political, and even a geopolitical power game. Public and private competitive strategies are challenged by AI at all levels. And yet, to date, the omnipresence of AI does not seem to have been questioned by private and public decision makers. What promises does this instrument hold for the common and individual good? Is its extension to areas that are more sensitive for humans, such as decision making, advisable?

While public subsidies for innovation enable SMEs to significantly increase their bank loans capacity, they are struggling to increase private capital investment. Which public policies should be put in place to attract quality investors?

On May 20th 2022, SKEMA PUBLIKA, in partnership with UNIDO Brussels organised a conference entitled "International Youth at Work : Distrust of the Corporate World, Political Demands?". The conference highlighted some of the major concerns and demands that international youth have about the corporate world. The invited stakeholders (European Commission, companies, youth organizations) got to expose a useful variety of viewpoints and suggest some ways forward on this major issue.

States need timely, accurate, and granular data about their population to carry out effective policies. Big data can provide alternative and complementary sources of information to facilitate policymaking and foster economic development. While big data offer great opportunities, it also generates large technical, ethical and political challenges, which need to be confronted head-on by States within a new social contract.

Corporate world, traditional media, social networks, security and artificial intelligence: what do young American think about such topics? This analysis gathers and delves deeper into the American data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African. The EYES 2021 report published in February 2022 sought to analyse the perceptions of 18- to 24-year-olds from the five countries in which SKEMA Business School operates, on five political issues prioritised by young people in that age group: traditional media and the press, social media, security, new technologies, and the world of work. The report is the fruit of qualitative interviews conducted with 36 SKEMA students, and of social listening carried out on Twitter between July 2020 and June 2021. The detailed methodology for this work is annexed to the EYES 2021 report.

This analysis gathers and delves deeper into the Brazilian data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds from the 5 countries in which SKEMA Business School operates. This work is the result of qualitative interviews conducted with Brazilian students and of a social listening carried out on Twitter between July 2020 and June 2021. We analysed more than 5.6 milllions tweets published by 318,725 Brazilians 18-24 year-olds, on 5 political issues prioritised by young people: traditional media and the press, social media, security, new technologies, and the world of work.