Corporate world, traditional media, social networks, security and artificial intelligence: what do young American think about such topics?
This analysis gathers and delves deeper into the American data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African.
The EYES 2021 report published in February 2022 sought to analyse the perceptions of 18- to 24-year-olds from the five countries in which SKEMA Business School operates, on five political issues prioritised by young people in that age group: traditional media and the press, social media, security, new technologies, and the world of work. The report is the fruit of qualitative interviews conducted with 36 SKEMA students, and of social listening carried out on Twitter between July 2020 and June 2021. The detailed methodology for this work is annexed to the EYES 2021 report.