In this article, Simon Chadwick (SKEMA Business School) & Rauf Mammadov (PwC) aim to explore the prospect of the metaverse platform in the sporting arena, arguing that although the market size of the metaverse is predicted to grow exponentially over the next few years, effective adoption, and utilization of metaverse platforms for sporting events will require addressing unique challenges.
By Simon Chadwick | Global sport is changing. Organised around the Global North since it originated, international sport governance is increasingly influenced by countries of the Global South. Europe, once at its centre, saw its hegemonic position challenged first by North American hyper-commercialisation of sports, and now today, by the strength of the Global South’s geopolitical aspirations. How can European sport overcome these challenges?
Ahead of the 2022 World Cup, Simon Chadwick, professor of Sport and Geopolitical Economy at SKEMA Business School, discusses the reasons why the hosting of global sport events is a question of geopolitical survival for Qatar. He also delves into the preparedness of the country to welcome the estimated 1.5 million visitors and the security threats that could arise during the tournament. Finally, he examines the long-term possible impacts for the Qatari population, notably in terms of national identity building and social cohesion.
by Simon Chadwick | The report examines the background to Qatar’s hosting of the men’s World Cup, the country’s preparedness to host the tournament, the event’s management, and the legacies. To conclude, the report highlights areas in which there could be issues for Qatari and FIFA World Cup organisers to contend with, at perhaps one of the biggest, but certainly one of the most controversial, sport mega-events ever staged.
by Simon Chadwick | Football for the Russian government and its allies is merely the means to geopolitical ends, rather than an end in itself. Scoring goals is only of secondary importance to the power and influence that investing football can bring.
Indonesia is due to host next year’s FIFA men’s Under-23 World Cup and is in the running to host the 2023 AFC Asian Cup. Losing the right to stage one tournament and failing to gain the right to host another would damage its reputation.
The last 30 years have been characterised by unprecedented changes, amongst them globalisation and digitalisation. In sports, this means that international competitions are increasingly held in countries that hitherto haven’t played hosts, which brings unfamiliar values, norms, and conventions to their staging. In these circumstances, seemingly innocent symbols and signs can become ideologically, politically and socio-culturally charged, challenging many of us either to confront what offends us or to modify our views of what we think is acceptable.
