By Simon Chadwick | Global sport is changing. Organised around the Global North since it originated, international sport governance is increasingly influenced by countries of the Global South. Europe, once at its centre, saw its hegemonic position challenged first by North American hyper-commercialisation of sports, and now today, by the strength of the Global South’s geopolitical aspirations. How can European sport overcome these challenges?
Professor of Sport and Geopolitical Economy at Skema Business School
Simon Chadwick is a researcher, writer, academic, consultant and speaker with more than 25 years experience in the global sport industry. His work focuses on the geopolitical economy of sport. He co-founded and co-directs the China Soccer Observatory (University of Nottingham, UK). He is Founding Editor of GeoSport, a digital sports platform created with the French Institute for International and Strategic Affairs. Chadwick previously founded and directed the University of London's Birkbeck Sports Business Centre, and Coventry University's Centre for the International Business of Sport. In addition, he has worked at several of the world's most prestigious business schools, such as IESE in Spain, Otto Beisheim in Germany, Tsinghua in China, COPPEAD in Brazil and Waseda in Japan.