In this video, Margherita PAGANI, Director of SKEMA Research Center for Artificial Intelligence, Associate Dean of SKEMA AI School for Business and Full Professor in Digital and Artificial Intelligence in Marketing, and Claude REVEL, Director of SKEMA Publika, discuss metaverses and answer a number of questions : What is the future of metaverses? Do they need to be regulated? If yes, at which level of intervention? Should there be international standards, professional standards? Who should dictate them? Do States need to intervene, or should they let companies voluntarily self-regulate?
Director of SKEMA Research Center for AI, Associate Dean of SKEMA AI School for Business
Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing and serves as the Director of the SKEMA Research Centre for Artificial Intelligence at SKEMA Business School (France). She is also a Research Affiliate at the Berkeley APEC Study Center (BASC) at the University of California, Berkeley, and an Advisor for the European Economic and Social Committee (EESC). Prior to her current role, she was a Professor at emlyon business school and Bocconi University. Additionally, she has served as a Visiting Scientist at MIT’s Sloan School of Management and a Visiting Professor at UCLA Los Angeles, Georgetown University (Washington), National University of Singapore, Redlands University (CA). Dr. Pagani’s research interests span various topics related to AI in marketing and consumer engagement, including AI’s impact on business creativity, the evolution of industrial metaverse, digital media platforms, and the role of AI and robotics in services. She is the author of several internationally recognized books, published in the United States, the United Kingdom, Korea, Italy. Furthermore, she has edited two encyclopedias and has authored articles published in prestigious international journals. Her research contributions have earned her numerous awards, including the “International Marketing Trends Award” in 2023 for outstanding contributions to Artificial Intelligence in Marketing. She was also honored with the Mobile Marketing Association Global Award for “Academic of the Year” in 2009 , and her research paper published in MISQuarterly was a finalist for the “Best European Research Paper of the Year 2014.” Bocconi University recognized her work with an award for distinctive academic research during the periods 2004-2006.