by David Fayon | The metaverse has been getting a lot of press coverage since the Facebook company changed its name to Meta a year ago. While nascent solutions were already available, such as Second Life, a 3D virtual world launched in 2005 when the term Web 2.0 appeared, virtual reality headsets, NFTs, blockchain technology, and faster internet speeds have reignited interest in the metaverse. But between fantasies, a new eldorado for brands and reality, what is the truth of the meta?

David Fayon
Consultant in digital transformation
David Fayon is a mentor for start-ups, member of several associations and think tanks working for the development of digital technology in France. He co-authored this year "Pro en réseaux sociaux" (Vuibert) and "La transformation digitale pour tous" (Pearson). Twitter : @fayon