How Can Public Authorities Use Big Data to Serve the General Interest?

States need timely, accurate, and granular data about their population to carry out effective policies. Big data can provide alternative and complementary sources of information to facilitate policymaking and foster economic development. While big data offer great opportunities, it also generates large technical, ethical and political challenges, which need to be confronted head-on by States within a new social contract.

EYES: What Are the Political Preoccupations of Young Americans?

Corporate world, traditional media, social networks, security and artificial intelligence: what do young American think about such topics? This analysis gathers and delves deeper into the American data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds of five nationalities: Brazilian, Chinese, American, French, and South African. The EYES 2021 report published in February 2022 sought to analyse the perceptions of 18- to 24-year-olds from the five countries in which SKEMA Business School operates, on five political issues prioritised by young people in that age group: traditional media and the press, social media, security, new technologies, and the world of work. The report is the fruit of qualitative interviews conducted with 36 SKEMA students, and of social listening carried out on Twitter between July 2020 and June 2021. The detailed methodology for this work is annexed to the EYES 2021 report.

EYES: What Are the Political Preoccupations of Brazilian Youths?

This analysis gathers and delves deeper into the Brazilian data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds from the 5 countries in which SKEMA Business School operates. This work is the result of qualitative interviews conducted with Brazilian students and of a social listening carried out on Twitter between July 2020 and June 2021. We analysed more than 5.6 milllions tweets published by 318,725 Brazilians 18-24 year-olds, on 5 political issues prioritised by young people: traditional media and the press, social media, security, new technologies, and the world of work.

International Media Coverage of SKEMA Publika

They are talking about us: “Comment garantir l’éthique de l’humain qui copilote l’IA ?”, Diane de Saint-Affrique (29/02/2024) Génération Z : “Les jeunes ont-ils un rapport au travail distinct de leurs aînés ? Rien n’est moins sûr”, Claude Revel (27/02/2024) « La géoéconomie du sport et des GESI vient appuyer la puissance de l’État qui accueille et […]

Governance

SKEMA PUBLIKA’s Strategic Committee is chaired by Alice Guilhon, Dean of SKEMA Business School, Full Professor and expert in strategic intelligence. It is led by Claude Revel, Director of SKEMA PUBLIKA, former high civil servant, author and expert in international relations, geopolitics, and strategic intelligence. Committee members are internationally renowned in their fields. Composition of […]

About

SKEMA PUBLIKA is an independent international think tank aiming to anticipate tomorrow’s societal and geopolitical transformations. It fuels public debate and issues recommendations for national and international policymakers. Affiliated with SKEMA Business School, the think tank addresses political and societal issues connected with public policy. It tackles them from the angle of early signs, anticipates […]