Brazil

This analysis gathers and delves deeper into the Brazilian data presented in the EYES 2021 (Emergy Youth Early Signs) report on the emerging concerns of 18- to 24-year-olds from the 5 countries in which SKEMA Business School operates. This work is the result of qualitative interviews conducted with Brazilian students and of a social listening carried out on Twitter between July 2020 and June 2021. We analysed more than 5.6 milllions tweets published by 318,725 Brazilians 18-24 year-olds, on 5 political issues prioritised by young people: traditional media and the press, social media, security, new technologies, and the world of work.

The young generations have a negative view of the corporate world. This is one of the conclusions of our study entitled EYES 2021 (Emergy Youth Early Signs), which analysed the tweets posted between July 2020 and June 2021 by 18- to 24-year-olds from five countries: Brazil, China, France, South Africa, and the United States. We […]

Introduction The EYES or Emergy Youth Early Signs report sets out to capture the early stages of opinions and thoughts forming in international youths on five social issues initially prioritized by young people themselves : traditional media and the press, social media, security, new technologies and the world of work. Taking a global comparative approach, […]