In this article, Simon Chadwick (SKEMA Business School) & Rauf Mammadov (PwC) aim to explore the prospect of the metaverse platform in the sporting arena, arguing that although the market size of the metaverse is predicted to grow exponentially over the next few years, effective adoption, and utilization of metaverse platforms for sporting events will require addressing unique challenges.
DBA Student at IE Business School
Rauf Mammadov works as a director with PWC’s consulting practice. He is also pursuing a Doctorate in Business Administration (DBA) at the IE Business School in Madrid, Spain. Rauf's research focuses on the influence of mega sporting events on the entrepreneurial ecosystems of host countries. Prior to the DBA studies, in 2007, Rauf received the Master’s degree in Public Administration from Harvard University.