Frugal Innovation in Crisis Management: A Sustainable Approach to Emerging Markets
1. Background “This crisis (COVID-19), undoubtedly more than any other, requires cooperation, requires the invention of new international solutions.” These words of the French President Emmanuel Macron, in his address to the United Nations General Assembly on September 22nd, 2020, illustrates the fact that the COVID-19 pandemic highlighted the need for new solutions to solve … Continue reading Frugal Innovation in Crisis Management: A Sustainable Approach to Emerging Markets
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